Quick check in to spread the good word on a little side project I helped (graphically) get going—the Driven™ brand from component manufacturer Sunrace.
I had a great time working closely with my brother and his team to develop an idea for a new premium level brand of road and mountain components from this established brand.
Building off of the name Driven, I developed the following logo for the new brand--I tried to evoke not only the speed associated with "Driven", but also allow for a secondary association, that of "Drive-N...As the world of bike parts is pretty rife with X's...
I also had the pleasure of developing the product graphics and colors for the new group-you can see a snippet of the road group below...
For way more information, check out the blog:
Sunrace Sturmey Archer Blog
Sunrace will be posting more info as it develops and will have a new website soon!
