Quick check in to spread the good word on a little side project I helped (graphically) get going—the Driven™ brand from component manufacturer Sunrace.
I had a great time working closely with my brother and his team to develop an idea for a new premium level brand of road and mountain components from this established brand.
Building off of the name Driven, I developed the following logo for the new brand--I tried to evoke not only the speed associated with "Driven", but also allow for a secondary association, that of "Drive-N...As the world of bike parts is pretty rife with X's...
I also had the pleasure of developing the product graphics and colors for the new group-you can see a snippet of the road group below...
For way more information, check out the blog:
Sunrace Sturmey Archer Blog
Sunrace will be posting more info as it develops and will have a new website soon!
3 comments:
Nice work Ken. Cannot wait to see them out in the market place.
Cheers.
Good work Ken! The group looks very professional. For the big question…do they work as well as they look?
Great logo! I saw the ad in Bike Mag and was wondering if that was your handy work.rgrya
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